The key mission of NOVA is to promote the underground dance music culture and lifestyle in China. The main goal is to create a regular meeting platform for forward-thinking music lovers providing a state-of-the-art audiovisual experience. NOVA also serves as a hub for industry professionals inviting key opinion leaders from the Shanghai music community. Besides showcasing the best of international artists in China, we are also giving exposure to upcoming local talents. With this approach we are heavily contributing to the local music culture.
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